- San Francisco is the first U.S. city to require health warnings on sugary drinks ads.
- The warnings will take up 20 PER CENT of ad space on billboard and bus shelters. That’s gotta hurt!
- Should we have similar warnings on soft drinks in Australia?
Come July 25, cigarette-style warnings will be slapped on sugary drinks advertisements all around San Francisco.
The California city is the first in the U.S. to require 20 PER CENT of advertising space to issue warnings about the health dangers of drinking too much pop.
The signs will read: “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco.”
So, you can see why the American Beverage Association (ABA) tried – and failed – to sue the pants off the city of Francisco. While the ABA claimed the warnings were an attack on free speech, the presiding judge ruled that they were indeed “factual and accurate”. Ouch…
We really have to hand it to San Francisco for standing its ground against the soda lobby. Studies show that large warnings on cigarette packets have worked to reduce consumption in Australia, so should we introduce similar labelling laws for soft drinks?
Let us know your thoughts in the comments below.
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