- In Britain, nearly half a million children under 11-years-old are obese.
- So over the weekend, Britain enforced a new ban on all non-broadcast media junk food ads targeting children.
- The Brits already have restrictions on their broadcast (TV) ads, so this latest move means advertising across all media platforms will now be regulated.
The new rules mean adverts depicting foods high in sugar, fat and salt cannot be marketed to children under 16 on platforms where children make up 25 per cent of the audience.
This ban covers a wide range of media platforms – print, online, social media, posters, cinema and advergame advertisements – and is an attempt to lower childhood obesity rates.
Last month, we wrote about the possibility of restricting junk food adverts for Aussie kids, so we’re delighted to see that Britain has taken such a strong step forward.
Which country do you think will be next?
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