Quitting sugar isn’t about abstaining from every dessert, treat and birthday cake for the rest of your life.
It is, however, about breaking your sugar addiction so you can choose how you want to nourish your body (rather than giving in to every junky craving).
Sounds pretty, er, sweet right? Here’s how the I Quit Sugar: 8-Week Program can help you achieve food freedom and control your food cravings, rather than letting them control you.
Why you’re addicted to sugar.
Ever felt out of control because you couldn’t resist sugary food? It’s not your fault. Science has shown that fructose makes you hungrier and activates your brain’s reward system, so you can’t just stop at one cookie.
And, as with all addictions, fructose addiction is both chemical and psychological. Whether we use sugar as a reward or for comfort, quitting sugar (and eating abundant, real food) aims to break the binge-restrict cycle of dieting and reevaluate our relationships with food.
Take a break – recalibrate.
Have you ever taken a break from salty foods, then tried something over-seasoned, like Doritos? Were your taste buds overwhelmed by the strong, synthetic flavours you somehow used to like?
The same thing happens with sugar. Because sugar is added to everything – from sauces to fat-free yoghurt – our palates are primed for sickly sweetness, even if we don’t realise it.
If you really want to kick sugar to the curb, you need to quit sugar entirely… not only the refined stuff, but all sweet tastes, at least for a while. (Don’t worry – you only have to quit fruit for five weeks).
Afterward, fruit tastes even better than before, while those processed foods taste as cloyingly sweet as they really are.
Eat sugar (sometimes!).
Often, we celebrate the end of the 8-Week Program with a showstopping (but low-fructose) cake. But doesn’t eating sweet food defeat the purpose of the Program, you might ask?
Truthfully, our goal isn’t to banish sugar from our lives forever, but to get to the stage where we can enjoy it without feeling addicted or bingeing on it. So, while it might seem counterintuitive, you really do need to quit sugar before you can eat sugar!
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