When a supermarket sells “healthy snacks” with 12 teaspoons of sugar, the sugar-free life can feel a bit like an uphill battle.
But times are changing, a little bit every day. Even big companies are trying to educate people about the dangers of sugar (despite the pressure from food lobbies).
Just recently, athletic apparel company Reebok made an example by banning soft drinks and large candy bars in their global HQ, to be replaced with fresh fruit and veg.
Here are four more inspiring examples of big companies rebelling against Big Sugar… and making the change for the better.
1. Woolworths gives free fruit to kids.
We were super proud to hear Woolworths would be spending $1 million a year to give free fruit to kids who come in their stores. Because, if you have shopped with kids, you know how difficult it is to stop them wanting to eat everything in sight (including sugary rubbish). Hopefully this healthy option will keep kids happy and maybe even distract them from the lolly aisle.
2. Crossfit chooses “stevia soda”.
The CrossFit Games, like many athletic events before it, could have chosen Coca-Cola as its sponsor. Instead, CrossFit signed Zevia – a sugar-free soda sweetened not with artificial crap, but natural monk fruit and stevia. We’re glad to see CrossFit standing against sugary drinks. If only the Olympic Games could do the same?
3. Costa pledges to reduce sugar.
UK coffee chain Costa might have been a little embarrassed by last year’s report that its “Chai Latte Massimo” contained 20 teaspoons of sugar. Now the brand is pledging to reduce the sugar in its beverages by 25 per cent by 2020. It also immediately took some of its worst offenders off the menu! On ya, Costa.
4. Dolmio introduces moderation warnings.
We talk a lot about the insane amounts of sugar in pre-made sauces (one Dolmio sauce contains the same amount of sugar as a MARS BAR). But we wouldn’t expect Dolmio to actually issue its own health warning on jars, advising “occasional consumption”. Of course, we’d rather they didn’t have so much sugar in the first place but we admire the step forward.
Are you inspired by these companies or do you think we need to fight even harder against Big Sugar?
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