- 90% of food and drink ads viewed by kids online are for unhealthy foods.
- Less than 6% of Aussie kids consume the recommended daily intake of veggies.
- Childhood obesity has been named the most serious public health issue of the 21st century.
A new study has shown that nearly ALL of the food and drink ads kids view online are for junk food products.
And, the most regularly viewed ads are (no surprises here) for restaurants, sugary drinks, cookies and ice-cream.
Considering over 25% of Aussie kids are classed as overweight, we think it’s about time something was done to regulate the ads targeted at our kids.
The Australian Association of National Advertisers (AANA) state that advertising for children should not encourage or promote unhealthy eating or drinking habits.
But, in an international survey of 128 food and nutrition experts, most respondents thought advertising restrictions were needed to protect children under 16. And, more than half believed the restriction should be enforced for under 18-year-olds. We’re inclined to agree!
What do you think? Is it time a restriction on junk food ads was put in place?
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