- Amazing news! Tough new rules ban UK junk food ads explicitly targeting under-16s.
- The Committee on Advertising Practice’s ban prohibits ads promoting products high in fat, salt and, importantly, sugar.
- It includes online, print and cinema ads (TV ads were already banned).
No more “advergames”, no more fast food partnerships with Disney movies and no more Tony the Tiger saying his frosted flakes are “grrreat!”.
These new rules are (ironically) grrreat news for the UK! Here in Australia, we really need to catch up.
Our industry self-regulations only apply to kids 12 and under, but we’ve seen Big Food worm around those, too. Just this week an online Paddle Pop ad was found in breach of ad standards. It’s time to make like the UK and put our foot down.
What do you think of this news? Aussies, is it time we enforced similar rules?
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